Search Engine Optimization
Search Engine Optimization is a term that's thrown around a lot these days. What exactly does it mean? Essentially, SEO is all about making your site appear high in search engine rankings to help direct traffic to your site organically (without paid advertising campaigns). There are many ways to optimize your site, and while you may be able to research and learn a great deal on your own, it takes an expert building your site from the ground up to yield optimal results.